ChekvoStart free

Conversion rate calculator

Conversion rate is the share of visitors who buy. Enter sessions (or ad clicks) and orders for the same period; add spend and revenue to see cost per order and ROAS.

Free, no sign-up. Updated

Conversion rate

1.8%

How it's calculated

Conversion rate
= orders ÷ visitors × 100

Example

4,500 sessions and 81 orders give a conversion rate of 81 ÷ 4,500 × 100 = 1.8%. Raising it to 2.2% on the same traffic means 99 orders.

Where conversion is lost

Look at each step: product page to cart, cart to checkout, checkout to paid. A checkout that loads slowly, asks for too much or lacks the payment method the shopper expects loses people who had already decided to buy. Abandoned-checkout reminders recover part of them.

FAQ

How do I calculate conversion rate?

Divide orders by visitors (sessions) and multiply by 100. 81 orders from 4,500 sessions is 1.8%.

Sessions or unique visitors?

Either works if you're consistent. Shopify reports conversion rate per session.

What's a good ecommerce conversion rate?

It varies a lot by price, category and traffic source; cold ad traffic converts lower than returning customers. Track your own trend by source.

How does conversion rate affect ad costs?

Cost per order = CPC ÷ conversion rate. At a $0.90 CPC, 1.8% conversion costs $50 per order and 2.2% costs $40.91.

Read next

Keep more of every order

Chekvo is a branded one-page checkout for Shopify, paid into your own Whop account, with cash on delivery and one-click upsells built in. Flat monthly plan, orders included.

Build your checkout free
Add this calculator to your site

Free for blogs, courses and communities. Paste this where you want it to appear.

More free calculators

CPC calculator

Enter what you spent and how many clicks it bought. Add impressions to see CTR and CPM, and purchases to see what each sale cost.

CPA calculator

CPA is what you pay in ads for one purchase, lead or sign-up. Enter spend and conversions; add revenue to see ROAS from the same numbers.

ROAS calculator

ROAS is the revenue your ads brought for each dollar spent. Enter ad spend and the revenue from those ads; add purchases to see cost per purchase and average order value.

Profit margin calculator

Enter what an item costs you and what you sell it for. You get the profit, the margin (profit as a share of the price) and the markup (profit as a share of the cost). Switch to “Find my price” to get the price that hits a target margin.

Markup calculator

Enter your cost and the markup you want to add to get the selling price, or enter cost and price to see your markup. The matching profit margin is shown next to it, since the two are easy to mix up.

Gross margin calculator

Enter your revenue and your cost of goods sold (COGS) for the same period, for one product or a whole month. You get gross profit and gross margin, the share of each sale left after the goods themselves are paid for.