CPC calculator
Enter what you spent and how many clicks it bought. Add impressions to see CTR and CPM, and purchases to see what each sale cost.
Free, no sign-up. Updated
Cost per click
$1.25
- CPM
- $16.00
- CTR
- 1.28%
- Cost per purchase
- $50.00
- Conversion rate
- 2.5%
- ROAS
- 1.2x
- Average order value
- $60.00
How it's calculated
- CPC
- = spend ÷ clicks
- CPC from CPM
- = CPM ÷ (CTR × 1,000)
Example
$400 bought 320 clicks, so CPC = 400 ÷ 320 = $1.25. If those clicks came from 25,000 impressions, CTR is 1.28% and CPM is $16.
What a click is worth to you
The most you can pay per click and still break even is your profit per order before ads × your conversion rate. With $20 profit before ads and a 2% conversion rate, clicks above $0.40 lose money. The break-even ROAS calculator gives you the profit per order.
Lowering CPC
Better click-through rate is the most direct lever: ads that are more relevant to the audience get more clicks for the same impressions, which lowers the cost of each one.
FAQ
How do I calculate CPC?
Divide the ad spend by the number of clicks. $400 ÷ 320 clicks = $1.25 per click.
What's a good CPC?
One below the most you can afford: profit per order before ads × conversion rate. That ceiling is different for every store.
Do link clicks and all clicks give different CPCs?
Yes. Platforms count likes, profile taps and expansions as clicks in some reports. For a store, use link clicks to the site.
How do CPC, CTR and CPM relate?
CPC = CPM ÷ (CTR × 1,000). A $16 CPM with a 1.28% CTR is a $1.25 CPC.
Read next
Keep more of every order
Chekvo is a branded one-page checkout for Shopify, paid into your own Whop account, with cash on delivery and one-click upsells built in. Flat monthly plan, orders included.
Build your checkout freeAdd this calculator to your site
Free for blogs, courses and communities. Paste this where you want it to appear.